📄Understanding Matar
Get a deeper understanding of why Matar was created and its journey.
Why Matar was Created?
We feel with the slew of services being offered by other Agri companies, along with the sentiment of how rural communities perceive their usage and importance, a significant gap still existed in:
Discovering these services
Farmer’s agency in raising concerns around these services and having their feedback heard.
Creating a network effect of learning from peer-to-peer conversations.
Thus, Matar was created.
Matar on Android - The Journey So Far
Initially conceptualized for feature phones, we decided to begin with a pilot on Android due to implementation limitations in feature phones, untested growth strategies, and increasing smartphone penetration.
Currently, the version live on PlayStore is purely an audio peer-to-peer QnA app - with ChatGPT enabled to answer user queries wherever possible. Through multiple iterations, we enabled Matar to support seven languages (Hi, En, Kn, Mr, Te, Tu, Ur) and continue to collaborate with different organizations to host their communities on Matar.
As we proceed, we are looking for ways to increase organic engagement and convert more consumers of information to creators.
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