Understanding Matar
Last updated
Last updated
We feel with the slew of services being offered by other Agri companies, along with the sentiment of how rural communities perceive their usage and importance, a significant gap still existed in:
Discovering these services
Farmer’s agency in raising concerns around these services and having their feedback heard.
Creating a network effect of learning from peer-to-peer conversations.
Thus, Matar was created.
Initially conceptualized for feature phones, we decided to begin with a pilot on Android due to implementation limitations in feature phones, untested growth strategies, and increasing smartphone penetration.
Currently, the version live on is purely an audio peer-to-peer QnA app - with ChatGPT enabled to answer user queries wherever possible. Through multiple iterations, we enabled Matar to support seven languages (Hi, En, Kn, Mr, Te, Tu, Ur) and continue to collaborate with different organizations to host their communities on Matar.
As we proceed, we are looking for ways to increase organic engagement and convert more consumers of information to creators.